Singer and music record producer, Don Jazzy, has advised fellow artists to use Davido’s promotional strategy as a model.

Don said this in a post shared on his verified Twitter handle on Monday.

He went on to say that Davido sells his project with humility and that he didn’t sit back because he was already a well-known artiste; instead, he vigorously promotes his album.

He tweeted, “Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my s**t.

“Marketing your beautiful project that you worked hard on does not reduce your swag.