The management of FrieslandCampina WAMCO Nigeria Plc, the manufacturer of Peak Milk, has issued an apology to Christians in the country over the use of the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday.

The apology comes following the condemnation of the advert by the Christian Association of Nigeria (CAN).

In its acknowledgement of the sensitivity of the social media post, the organisation stated that it was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.

Expressing remorse in a letter to CAN President Archbishop Daniel Okoh, the Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, pledged to prevent a repeat of the occurrence.

“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.

“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards”, the letter reads.